🎨 What is Process Art (and Why Do We Love It So Much)?

At The Colour Club, we believe in messy tables, paint-splattered fingers, and the magic of making just for the joy of it. Our studio isn’t about perfect outcomes or polished results—it’s about the process. The play. The learning. The moment.

And for me, that message is personal.

A Little Backstory…

Before I started The Colour Club, I worked in the world of urban planning and landscape architecture—a world where things needed to be just so. I was great at making things beautiful on paper. But somewhere along the way, that drive for perfect started to weigh me down.

Then I became a mum. Suddenly, the pressure to juggle everything—to be great at work, great at parenting, great at everything—was overwhelming. And just like that, I was burnt out. I was constantly holding everything up, and still feeling like I was failing.

Crafting with my daughters was one of the few things that felt light. No pressure. No performance. Just glue, colour, chatter, and presence. That’s where I started to remember: we don’t always need to get it “right” to make something meaningful.

So, What Is Process Art?

Process art is all about how we make, not what we make.

There’s no end goal, no expected result, no “is this good enough?” It’s painting just to feel the brush on the paper. It’s cutting squiggly lines because it feels good. It’s mixing colours for no other reason than to see what happens.

There’s room for curiosity. There’s room for mess. And most importantly, there’s room for self.

Why It Matters (Especially Now)

For a generation growing up in a world of likes, grades, algorithms, and curated everything, process art is a gift. It reminds us that the joy is in the doing—not the outcome. That it’s okay to try, to experiment, to get it a bit wrong, and keep going anyway.

Here’s what we see, week after week, in our studio:

🌈 Creative confidence grows.
No wrong answers = more freedom to explore.

🧠 Kids learn to trust their instincts.
They don’t wait to be told what to do—they dive in and figure it out.

💛 Feelings get a safe outlet.
Art gives kids (and adults) a way to express what’s inside without needing words.

✨ Perfectionism loosens its grip.
And that’s a big one—for all of us.

What It Looks Like at The Colour Club

It looks like kids deep in concentration and others joyfully splashing paint with both hands. It looks like cardboard constructions that defy gravity and gluey masterpieces that no one else will understand but the child who made them. It’s loud sometimes. Quiet sometimes. But always real.

Here, we don’t correct or interfere. We guide, support, and celebrate. We encourage kids to follow their ideas, not ours. And we remind them—and ourselves—that making is enough.

Because the truth is, I’m still unlearning perfectionism. Still dropping things. Still reminding myself that joy lives in the moments, not the outcomes. And I want the next generation to learn that a lot earlier than I did.

Come Create With Us

If you’re looking for a space where your child can explore their creativity without pressure—where the focus is on joy, not perfection—you’ll feel right at home here.

We’ll bring the paint. You just bring your messy, marvellous selves.